Brand Story


Whilst the founder of DABDUB, Joelle Mardinian, is a successful businesswoman, she has always prioritized being a good mother.

Joelle always wanted to develop a brand that was made in the Middle East, and targeted for use within the region and beyond, so DABDUB was to be the brand!

She recognized the importance of ensuring babies and young children use clean baby products, “free from all the nasty stuff!”



Joelle felt most clean baby products tended to be expensive or not actually very effective, so she created her own baby brand.

DABDUB is an attractive, affordable clean range of baby products, developed in the UAE to the highest standards, which also looks to give back to the Red Crescents in particular to orphanage programs.